Jim Hunt is not your typical digital marketer. He doesn't stroll into the office at 8:59 a.m. with a coffee in hand and rattle off SEO suggestions from last year's playbook. Definitely not, Jim functions on a level that most people can't detect. On a good day, he processes data like a squirrel eats acorns: quickly, nonstop, and with a little bit of quirkiness. Read more now on Jim Hunt.
Do you remember when everyone said that keyword stuffing would get you to the top? Jim laughed, then he said that content quality was far more critical than Google saying "Panda." The man has a strange sixth instinct for how Google is feeling. Jim is like a seasoned trail guide in Michigan's digital terrain. He shows you which trails to avoid and which routes can lead to a stunning digital win that no one else saw.
He doesn't mind diving deep in analytics on white-knuckle rides. He talks in figures and rankings, but he listens for the story behind them. His coworkers remember the time when Jim sat on the floor of the office with spreadsheets all over the place and said, "It's in here somewhere, the winning move." The client's site jumped into the top three later that night. It's a true story. The guy runs on equal parts caffeine and obsessive instinct.
He can shift gears to new situations overnight. In Michigan, local search trends change with the seasons: one month, tourism goes up, and the next, storm repairs skyrocket. Jim's playbook? Constantly evolving. One week, he'll talk about how to get local bloggers to link to your site. Next, he's all about boosting GMB profiles for service sectors that competitors have never thought of. He doesn't use paint-by-numbers SEO; instead, each method mixes instinct with insight.
There is a reason why Jim's clients trust him. He doesn't only know how to make numbers go up. He checks in after every large algorithm upgrade, sometimes with memes and sometimes with actual ink-on-paper thoughts. Sometimes both at once. He's like a neighbor who brings you cookies and SEO tips—always friendly, a little strange, and surprisingly effective.
His way of doing things is unconventional. He thinks that SEO is as much about feelings as it is about heatmaps. Forget the jargon in his reports—everything has a story to make it real. One minute you'll hear a fishing story that goes back to the bounce rate. Then he talks about the Red Wings and how penalty kills help them beat the competition.
In the best manner, working with Jim means that things are always moving. One day, he's trying out voice search on a popular Michigan site. The next day, he's testing schema markups for a brewpub in Ann Arbor. It is never dull. And while the digital waves rise and fall, Jim Hunt is still out there navigating his own route, with his compass fixed firmly on "whatever actually performs."